FROM SINGLE IMAGE TO CAMPAIGN CREATOR: MAXIMIZING YOUR ILLUSTRATION IMPACT
with Chris DeLorenzo, Graphic Artist
Why stop at one illustration when you can create an entire campaign?
In this 3-hour interactive workshop on Saturday, October 11 (3PM – 6PM EST), Chris DeLorenzo (Graphic Artist) will show you how to transform a single image into a scalable system of visuals—perfect for brand campaigns, promos, icons, and key art.
This session is about more than drawing. It’s about positioning yourself as a creative partner who can deliver the whole visual language for a brand, not just one piece of decoration.
Participants will learn:
How to approach illustration as a scalable, strategic system
Ways to evolve single pieces into larger campaign visuals
How to position yourself as a creative partner, not just a decorator
Opportunities to extend illustration into unfamiliar formats and use cases
Materials needed:
Pencil and/or pen and paper or tablet for sketching
Any device/software you feel comfortable working in
Workshop Time:
Saturday, October 11 • 3:00 PM – 6:00 PM EST. Video replays available for 90 days.
WORKSHOP INSTRUCTOR
Chris DeLorenzo
Chris DeLorenzo is a Massachusetts-based graphic artist known for bold, witty drawings that balance shape and line to spark connection and curiosity.
From indie brands to global campaigns, Chris has worked with Apple, Warby Parker, New Balance, and Powerade—building visual identities that are both striking and thoughtful. You’ll find his work everywhere: on buildings in England, coffee cups in Australia, even a car wash in Belgium.
Website