BUILDING JOYFUL BRAND WORLDS
with Chelsea Goldwell, Partner & Creative Director at Zero Studios
Join Chelsea for this collaborative, three-hour workshop on creating vibrant brand worlds that spark joy and resonate deeply with audiences. You’ll explore how to extract a client’s vision, build a brand strategy, and translate that into design through thoughtful planning and moodboarding. You’ll walk away with tools to create brand systems that feel cohesive, fun, and full of life.
Participants will learn:
How to ask the right questions to uncover client vision
How to develop strategic brand direction rooted in story
How to use moodboards to connect strategy and design
How structure and planning allow for more creative play
Materials needed:
Computer with Figma Installed
Workshop Time:
Saturday, October 11 • 10:00 AM – 1:00 PM EST. Video replays available for 90 days.
WORKSHOP INSTRUCTOR
Chelsa Goldwell
Chelsea Goldwell is a Brooklyn-based creative director who builds brand worlds rooted in joy, meaning, and design that actually works. She’s Partner & Creative Director at Zero Studios—a digitally led branding studio with offices in NYC and Milwaukee—where she helps shape culture both inside the studio and out in the world.
Prior to launching Zero alongside her partners, Chelsea was a lead digital designer for Hillary for America and proudly contributed to the campaign to nominate the first woman president. She’s also taught branding and typography at Parsons and served as President of AIGA NY from 2020 to 2022.
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