BEYOND THE SHELF: A PACKAGING WORKSHOP
with Dahlia Ishak, Director & Designer at Public House Studio
Packaging can feel overwhelming—but it doesn’t have to.
In this 3-hour interactive workshop on Saturday, October 25 (10AM – 1PM EST), Dahlia Ishak (Director & Designer at Public House Studio) will share her proven framework for taking packaging projects from concept to launch. You’ll explore how to lead client conversations that uncover unique brand character, structure projects into three clear phases—Brand, Build, and Launch—and balance creativity with commercial appeal.
Participants will learn:
How to lead client conversations that unlock brand insights
Dahlia’s 3-phase process: Brand, Build, Launch
How to foster trust through collaboration and communication
Principles for hierarchy and shelf impact
How to design distinct brands from concept to dielines, and beyond
Workshop Time:
Saturday, October 25 • 10:00 AM – 1:00 PM EST. Video replays available for 90 days.
WORKSHOP INSTRUCTOR
Dahlia Ishak
Dahlia has 15 years of experience as an agency brand designer and art director. This flexibility has allowed her to also be co-owner-operator of multiple hospitality businesses. In 2020, Dahlia founded Public House, an award winning branding & design studio with a focus on Food & Beverage businesses.
The studio launched as an initiative to support local hospitality shops in response to pandemic closures, and has since grown to serve local and national clients in the Food & Beverage, Hospitality, and Start-up sectors. Dahlia's work has landed many of her clients on the biggest shelves in retail including Wholefoods, Erewhon, Costco, Farm Boy and LCBO.
She is passionate about creating thoughtful and memorable brands with personality and working with clients that foster community and connection.
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