THE TANGIBLE BRAND: WHAT LIES BEYOND THE LOGO
with Elliott Snyder & Jesse Morrow, Partners at Old Friend
A logo is just the beginning. In this interactive 3-hour workshop, Elliott Snyder and Jesse Morrow of Old Friend will walk you through their entire branding process—from the first client call to the final file export (or, let’s be honest, the final_final_final).
You’ll learn how to build an expansive and engaging identity system that goes far beyond a mark—one that tells a story, feels lived-in, and leaves room to grow.
Participants will learn:
How to ask the right questions in brand discovery
Techniques for designing cohesive brand assets
Strategies for flexible identity systems
Best practices for presenting and selling branding work
Materials needed:
Preferred note taking device
Workshop time:
Saturday, November 8 • 3:00 PM – 6:00 PM EST. Video replays available for 90 days.
WORKSHOP INSTRUCTORS
Elliott Snyder & Jesse Morrow
Elliot Snyder and Jesse Morrow are the partners behind Old Friend, a Portland-based brand studio known for its thoughtful, exploratory approach to identity. Rooted in curiosity and communication, they craft spirited brands that go beyond logos. Outside the studio, they bring the same storytelling to hospitality through Company, a natural wine bar, and Collector, a cocktail bar.
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