AGAINST STORYTELLING: A STORYTELLING WORKSHOP
with Mark Kingsley, Founder/CCO at Malcontent & Author
Storytelling is everywhere in branding—but do we really know what it means? In this provocative, 3-hour workshop, Mark Kingsley (Founder/CCO at Malcontent & Author) invites you to question and redefine the role of story in design and strategy.
Through conversation and guided frameworks, you’ll explore multiple definitions of story, examine its relevance in branding, and learn how to use narrative with clarity and intention.
Participants will learn:
How to shift between analytical and narrative thinking
Expanded and practical definitions of “story”
How story can serve the design and brand development process
Why story still matters—and how to use it well
Materials needed:
Note taking device
Workshop Time:
Saturday, November 1 • 3:00 PM – 6:00 PM EST. Video replays available for 90 days.
WORKSHOP INSTRUCTOR
Mark Kingsley
Mark Kingsley is a branding expert, writer, and educator known for pairing intellect with insight—and story with strategy.
He’s on faculty at the School of Visual Arts in NYC and recently held the Melbert B. Cary Professorship in Graphic Arts at RIT. His work has earned a Grammy nomination, Judge’s Choice from the TDC, and recognition from AIGA, ADC, and more.
Mark has been profiled by Print Magazine as one of “56 Inspiring Designers Shaping Our World Today.” His writing has been featured in Alice Twemlow’s Sifting the Trash and his upcoming book, Brands in the Age of AI, will be published by Quarto/Rockport this December.
Website