CWC23 WORKSHOPS
Presented by Dribbble Academy
#HANDLETTERING
FRIDAY @ 9:00AM
THE ART OF BLOCK LETTERING
Join Mary Kate McDevitt for an engaging 3-hour workshop that will unleash your creativity in the world of block lettering. Discover the joy of incorporating this unique style into your projects as you explore exercises and valuable tips. Unlike traditional lettering, block lettering is all about embracing fun, freedom, and a touch of quirkiness. Using the power of negative space, you'll learn to carve out captivating letterforms with just a pencil. No computers needed—this workshop is a hands-on analog experience that will ignite your artistic flair.
Participants will:
Learn how to quickly sketching out layouts for lettering.
Understand techniques for spacing and weight in layouts and lettering.
How to create conceptual lettering that conveys meaning and ideas.
Explore various styles in lettering to develop your own unique voice.
Workshop Materials
Materials Provided.
SATURDAY @ 9:00AM
FOUNDATIONS OF LETTERING
Immerse yourself in this immersive 3-hour workshop led by Ken Barber, where you'll embark on an information-packed journey into the core elements of successful letter-making. Through hands-on activities and expert guidance, you'll master the art of drawing, customizing, and arranging letterforms to create compelling compositions suitable for a wide range of applications. Whether you're a seasoned graphic artist, illustrator, letterer, or font designer, this workshop is designed to elevate your lettering skills to new heights.
Participants will:
Learn the fundamental principles behind successful lettering.
Acquire practical techniques for personalizing letter styles.
Expand the depth and range of their hand-lettering skill set.
Understand how to produce lettering for various applications.
Workshop Materials
Materials Provided.
#BRANDING
FRIDAY @ 9:00AM
CREATE TIMELESS BRAND MARKS
Unleash the power of lasting brand marks in this exclusive workshop led by Allan Peters, renowned author of Logos That Last. Explore the principles that define timeless logos and learn a proven logo creation process that ignites your creativity. Discover strategies to generate a multitude of ideas within a short timeframe, striking the perfect balance between uniqueness, simplicity, and memorability. Join us to gain invaluable insights and elevate your brand mark design skills to new heights.
Participants will:
Learn how to align a brand mark with the overarching brand strategy, effectively conveying the desired message.
Develop a robust foundation for your brand mark by generating inspiring concepts in a condensed timeframe.
Master the finer details of typography, color, and composition to elevate your logo designs.
Embrace innovative thinking methods to capture the essence of a brand in visually compelling ways.
Required Materials
Laptop with Adobe Illustrator Installed
SATURDAY @ 9:00AM
BRANDING THROUGH CHAOS &
DISCIPLINE
Embark on an immersive 3-hour workshop led by industry experts Brian Collins and Taamrat Amaize as they guide you on a journey beyond the realms of the ordinary. In this transformative workshop, you'll uncover the secrets of crafting exceptional brand identities through unconventional processes. Engage in thought-provoking exercises and interactive discussions designed to challenge your creativity and push the boundaries of conventional branding. Discover how embracing chaos and discipline can ignite remarkable breakthroughs and inspire truly distinctive brand identities. Join us on this transformative journey of creativity and innovation.
Participants will:
Explore unorthodox approaches to branding that defy preconceived notions.
Discover how embracing the unexpected can lead to breakthroughs in creativity.
Forge connections that transcend the ordinary and inspire unique brand identities.
Gain insights into unconventional processes that fuel creativity and innovation.
Workshop Materials
Materials Provided.
#ILLUSTRATION
FRIDAY @ 9:00AM
ILLUSTRATIVE ADVENTURES
Get ready for an exciting and interactive workshop led by the talented duo, Brett Stenson and Kelly Thorn from Young Jerks. Join them on a captivating illustration adventure where you get to choose your own destiny! It all begins with a wackadoo mad lib that we'll complete together. Each participant will select a moment or angle from the mad lib and bring it to life through their own unique drawing. Let your imagination run wild as you create fantastical scenes like a wizard holding a giant cherry tree made of wood or design a logo for a cherry wood shop called Wiz's Cherry Time. Get ready to embark on a creative journey like no other!
Participants will:
Explore the art of illustration and unleash their creativity.
Develop design skills through hands-on drawing exercises.
Cultivate conceptual thinking to bring unique ideas to life.
Dive into the world of lettering and explore its integration with illustrations.
Workshop Materials
Laptop or Tablet (analogue is fine!)
Writing device of your choice
SATURDAY @ 9:00AM
ILLUSTRATE THE MUTI WAY: A GUIDE TO EDITORIAL ILLUSTRATION
Join Clint, Miné, and Brad of MUTI for this 3-hour, hands-on workshop as they guide you through a typical client brief from concept to sketch to final art. They’ll share insights into interpreting the text and how to turn the goals into an eye-catching illustration for the reader. The work will include an opening illustration, spot illustration, and icons, typical items included in such a brief. As you work, they’ll share tips and insights that will help you create better work. One lucky winner will unlock the prestigious title of MUTI Employee of the Month in this unique and exciting workshop!
Participants will:
Master the art of conceptualizing and bringing ideas to life through illustration.
Hone time management skills to effectively execute their artwork within the given timeframe.
Enhance problem-solving abilities through creative challenges and mentor feedback.
Learn essential digital illustration techniques to create stunning and professional artwork.
Workshop Materials
Laptop or Tablet with Adobe Photoshop and Illustrator installed
Writing device of your choice
#PRODUCTDESIGN
FRIDAY @ 9:00AM
INTRO TO FIGMA
Join us for an engaging workshop led by Figma expert Katie Cooper, where you'll dive into the basics of this powerful design tool. Whether you're a marketer, product designer, or web developer, this workshop is designed to enhance your proficiency in Figma and elevate your design workflow. Discover best practices for creating components and styles, effective file management, and seamless hand-off processes. Dive deeper into mastering auto-layout, a fundamental skill for building components correctly. Katie will also touch on different work streams to cater to various design roles. By the end of this workshop, you'll be equipped with invaluable tips and tricks to become a Figma guru and create better collaboration environments for your teams.
Participants will:
Learn effective component and style management techniques to streamline editing and accelerate project completion.
Discover file management and hand-off strategies for seamless collaboration with engineers and stakeholders, resulting in a reduced QA cycle.
Master the fundamental principles of auto-layout, enabling the correct construction of design components.
Gain insights into various work streams that cater to individuals in marketing, product, web, agency, or in-house roles.
Enhance workflow efficiency and foster improved collaboration environments for teams.
Required Materials
Laptop with Figma installed
SATURDAY @ 9:00AM
BUILD PRODUCTS AT SCALE WITH DESIGN SYSTEMS
Join design expert Jesse Showalter in this empowering workshop as he unveils the power of design systems in transforming your product development process. Are you tired of duplicating design elements and struggling to maintain consistency across projects? Discover how a well-crafted design system can streamline your workflow, foster clarity, and ensure consistency in every aspect of your work. In this session, we will delve into the fundamentals of building a design system using Figma, empowering you to create scalable and efficient design processes.
Participants will:
The principles of "Atomic Design" and how to structure your design system for optimal scalability and reusability.
Practical techniques for building a design system from an existing project, saving valuable time and effort.
Strategies for effectively managing and scaling an established design system to accommodate evolving product requirements.
Leveraging your design system to boost productivity and accelerate project timelines.
Empowering your team to collaborate seamlessly and maintain design consistency throughout the product development lifecycle.
Required Materials
Laptop with Figma installed
#STORYTELLING
FRIDAY @ 9:00AM
UNLEASH YOUR INNER STORYTELLER
Embark on a transformative journey into the realm of storytelling with acclaimed author, filmmaker, and story expert Brian McDonald. Unleash your inner storyteller in this captivating 3-hour workshop, where you'll discover the essential techniques and insights that breathe life into captivating narratives. From real-world applications to emotional engagement and story structures, Brian will guide you through immersive hands-on exercises and provide personalized feedback, empowering you to craft stories that resonate deeply with your audience. Ignite your imagination and unlock the true power of storytelling.
Participants will:
Explore the real-world applications of storytelling and understand how to harness its impact across various mediums and contexts.
Master the art of emotional engagement, learning how to evoke profound emotions and create authentic connections with your audience.
Gain a comprehensive understanding of story structures, including key elements such as plot, character development, and narrative arcs.
Engage in hands-on practice, putting your newfound storytelling skills into action and refining your techniques under Brian's expert guidance.
Receive valuable personalized feedback from Brian, enabling you to enhance your storytelling abilities and refine your craft.
Workshop Materials
Preferred note taking device
#PRESENTING
SATURDAY @ 9:00AM
MASTER THE ART OF PRESENTATION: HOW TO SELL THE WORK YOU LOVE
Elevate your presentation game and focus your approach to showcasing creative work alongside industry expert Nick Ace. In this immersive 3-hour workshop, you'll discover the transformative power of impactful presentations. Whether it's unveiling your initial design ideas or your portfolio, the potency of your presentation cannot be overlooked. Beyond precision execution, presentations require a harmonious blend of taste, originality, and adept communication that reverberates with your distinct style. Join us in this interactive session where we'll decode insights into opportunities, reframe histories into futures, and elevate objectives into extraordinary outcomes— all while preserving your authentic communication style.
Participants will:
Understand the pivotal role of framing, storytelling, pacing, and voice in compelling presentations.
Have a profound understanding of the components that make a impactful presentation.
Possess the ability to craft engaging narratives that draw in your audience.
Showcase your work in a manner that aligns with your personal communication style.
Be prepared to captivate and convince your audience, whether it's a client, manager, or director
Workshop Materials
Laptop equipped with your preferred presentation software
Your own work to present for valuable critique and insightful feedback
Workshops Presented by
The Dribbble Academy is a 24 week mentorship course to build the foundational skills, portfolio and career coaching to transition into a career in digital product design with confidence. Learn from product design pros like Jesse Showalter, Dan Mall and Helen Tran. Learn more: dribbble.com/learn