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Creative Works Presents: Amy & Jen Hood

  • Creative Works 516 Tennessee Street Memphis, TN, 38103 United States (map)

Amy and Jen Hood of Hoodzpah Design Co. are coming to Memphis to cure your addiction to being right. Don't miss it.

Join us May 11th for an evening with Amy and Jen Hood of Hoodzpah Design Co. The beer is on us, and the first 90 tickets include a custom, limited edition screen print.

8 x 10" Limited Edition Screen Print 

8 x 10" Limited Edition Screen Print 

About the talk: 

Sooo, apparently our brains are addicted to being right. [Law and Order “dun dun” here]. Yep. Scientific studies have shown that the reward center of our brains react the same way when we think we’re right, that they do when we’re high on drugs. Our brains flood with adrenaline and dopamine. We get addicted to that feeling, and it impairs our judgment, resulting in dangerous confirmation bias. As creatives, we learn to present our solutions as "right". Half our job is making a case and winning over people to our way of thinking to get that project approval. The more they agree, the more we feel empowered to intrinsically trust our gut and singular perspective. That can often lead to shutting out opposing views, isolating ourselves from outside input, and banishing rivals (re: becoming a creative dictator / Stalin with a Creative Cloud subscription). Needless to say, this isn’t good news for our career or our relationships. Sprinkled with anecdotes and personal stories, we’ll cover the bias cure: critique and collaborative brainstorming, and how to integrate them into how we work.  

About the Speakers


Amy & Jen Hood

Designer, Writer, and Illustrator

Amy and Jen Hood are sisters and partners in crime at Hoodzpah Design Co. They’ve branded hundreds of businesses and carried on the torch of brands that have come before us, designing on campaigns and projects for cultural pillars like Google, Disney, Vox Media, and Target. They are also co-founders of the creative meetup Connecting Things that holds meetups in CA, KY, TX, and CO. They also design and sell their own posters, pins, and bandanas via their accessories brand, Odds and Sods.