CONVINCE YOUR BOSS

Attending a conference can be a valuable investment in your professional development, but the cost of registration, travel, and accommodations can add up quickly. That's why we've put together some key points to help you make the case to your employer that attending Creative Works Conference is a smart investment in your growth as a creative professional. Use the following points to craft a compelling pitch that highlights the benefits of attending.

  • You’ll gain new skills from industry experts.

    Creative Works invites top talent to teach hands-on workshops in relevant skills like logo design and storytelling. You'll have the opportunity to select two 3-hour workshops to make the most of your time at the conference.

  • You’ll renew your energy and passion for your work.

    At the core of the conference, world-class creatives give presentations about their processes, work, successes, and failures. This inspiring environment will give you a boost of confidence and energy to bring back to your work.

  • You’ll learn new trends, ideas, techniques, and best practices.

    You'll discover new tools, workflows, and processes that you can apply to your work, while also seeing how other designers and creatives approach projects and solve problems.

  • You’ll expand your network and connect with a larger creative community.

    You'll have the opportunity to meet and network with fellow creatives from around the country, gaining new perspectives and encouragement to push your skills and work further.

ADDITIONAL POINTS TO CONSIDER

  • Highlight the cost-effectiveness.

    Attending a conference can be a cost-effective way to learn new skills and gain valuable insights, often for a lower cost than attending multiple workshops or classes separately.

  • Emphasize the ROI.

    Provide concrete examples of how attending the conference can provide a positive return on investment, such as bringing back new skills or ideas, making valuable contacts, or feeling more motivated and engaged in your job.

  • Explain how attending the conference aligns with the company's goals.

    Tie the conference topics and goals to your company's mission, values, or objectives to make your case more compelling.

  • Offer to share what you've learned.

    Assure your boss that you will share what you learn with the rest of the team or even do a presentation on your key takeaways from the conference.

  • Point out the opportunity for team building.

    Attending a conference with colleagues can be a great opportunity for team building and bonding, which can strengthen your team's relationships and collaboration.

  • Highlight the convenience of the conference location.

    If you're a Memphian, remind your employer that they don't have to pay for travel or accommodations, which can often be the most expensive part of going to a conference.

SAMPLE EMAIL

Subject: Request for approval to attend Creative Works Conference

Dear [Manager's Name],

I'm writing to request your approval to attend the Creative Works Conference in Memphis, TN on September 28-30, 2023. I believe this event can help me learn new skills, gain fresh perspectives, and connect with a larger creative community, which will benefit both me and [Company/Agency Name] in the long run.

Here are some reasons why I think the conference is a worthwhile investment for [Company/Agency Name]:

  • I'll learn new skills from industry experts: Creative Works brings in top talent to teach hands-on workshops for relevant skills like [skill one] and [skill two]. I have the opportunity to select two 3-hour workshops to make the most of my time at the conference.

  • I'll have renewed energy and passion for my work: At the core of the conference, world-class creatives give presentations about their processes, their work, their successes, and their failures. It's inspiring to see that amount of talent and insight in one place, and I know it will give me a boost of confidence and energy.

  • I'll come back with new trends, ideas, techniques, and best practices: Some of the most valuable takeaways are seeing how other designers and creatives approach projects and solve problems. I'll learn about tools, workflows, and processes that I can put to good use in my work here.

  • I'll make new relationships and connect with a larger creative community: Expanding my perspective and connecting with a national network of creatives will give me encouragement to push my skills and my work further.

Thank you for considering my request. I'm happy to answer any questions you may have about the conference or how it can benefit [Company/Agency Name]. I look forward to your response.

Best regards,

[Your Name]